Connect with an Audience...
• Horses (7.1 million owners (4.9 M recreational, 1.26M work) in US plus 20    million enthusiasts) High Female Demographic 10-55
• History (10 million viewers on History Channel, PBS etc) High Male    Demographic 16-55
• 112.1 Billion Dollars Horse Industry, employs 10 million                                       ---Equestrian Land Conservation Resourse. 2002
 
_________________________________________  
         
Connect with Kids!
• 25% of all riders are Kids! --- American Horse    Council
• 1 in 35 Americans are involved with    horses
• Great Majority of Horses are for    Recreational Use
• Equestrian Industry GDP is Greater than    the Motion Picture Services
• Ancestry: Older Demographic 45+    Grandparents
• Heritage, Genealogy
• Cultural/Equine Product Association ---Equestrian Land Conservation Resourse. 2002