Connect with an Audience... • Horses (7.1 million owners (4.9 M recreational, 1.26M work) in US plus 20    million enthusiasts) High Female Demographic 10-55 • History (10 million viewers on History Channel, PBS etc) High Male    Demographic 16-55 • 112.1 Billion Dollars Horse Industry, employs 10 million                                       ---Equestrian Land Conservation Resourse. 2002   _________________________________________             Connect with Kids! • 25% of all riders are Kids! --- American Horse    Council • 1 in 35 Americans are involved with    horses • Great Majority of Horses are for    Recreational Use • Equestrian Industry GDP is Greater than    the Motion Picture Services • Ancestry: Older Demographic 45+    Grandparents • Heritage, Genealogy • Cultural/Equine Product Association ---Equestrian Land Conservation Resourse. 2002